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From SEO to AEO to GEO: The New Findability Framework for Founders
Why your 2026 growth strategy is invisible to AI (and how to fix it). If you’re still obsessing over “Ranking #1 on Google,” you’re playing a game from 2024. In 2026, the game isn't just about being found, it's about being cited. The search landscape has fractured into a new alphabet soup: SEO, AEO, and GEO. Most founders are still stuck on the first one, while their competitors are busy becoming the “canonical answer” for every AI agent from San Francisco to Bangalore. If yo
Feb 272 min read


Why Your Strategy is Just a Glorified To-Do List
We are living in the most hyper-connected, data-rich, AI-automated era of business history. We have tools that can track a prospect’s eye movement on a landing page and LLMs that can write a year’s worth of "thought leadership" in six seconds. Yet, B2B startups are failing at a rate that suggests we’ve learned absolutely nothing. The truth: Go-To-Market (GTM) has become an undisciplined discipline. It has been hollowed out. What used to be a high-level strategic framework for
Jan 223 min read
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