We are living in the most hyper-connected, data-rich, AI-automated era of business history. We have tools that can track a prospect’s eye movement on a landing page and LLMs that can write a year’s worth of "thought leadership" in six seconds. Yet, B2B startups are failing at a rate that suggests we’ve learned absolutely nothing. The truth: Go-To-Market (GTM) has become an undisciplined discipline. It has been hollowed out. What used to be a high-level strategic framework for